I've been a member of small online art and writing sharing community for long time. It's a community where members can come and share pieces they've been writing on and also get critiques and constructive criticism from other members.
Trust is built over time in the community along with reputation. As people post more of their work and critiques, as well as just casual banter amongst the forums they gain the trust of other members. First, there's just to make sure that what the person is posting is actually their own work and not stolen from someone else. Also, it can be perceived through the way that they speak and carry out their comments whether or not they are experienced and bring a decent amount of prior knowledge in the field they are most involved in.
The reputation system I'd put within the community could be viewed from multiple standpoints. First there are competitions/contests within the various forums with specific themes in creating either a work of art or writing, that may also specify the style that must be used. Each user can vote on the submissions and the winner will gain titles or small awards. There are also a set of "Muses" that run each forum and make sure their competitions and events go smoothly that have a basically constant higher tier reputation than the rest. Finally, merely the amount of comments and compliments a member receives when they submit a new work helps to establish their reputation as either a better or worse creator with the other members of the site.
The desirable behaviors would be to create amazing pieces of art/writing that inspire others to comment, critique, and create more of their own. Also, to create pieces that will be approved of by enough people that you will win the contest for that week. Rewards of course I've been over already with the receive of forum titles, and signature rewards. A signature is posted with every post you make and so, therefore, would your reward be as well.
Hopefully not much of the scheme could be manipulated. However, members might try to rig contests, or abuse the rights of posting awards within their sigs. There is also of course the worry that people may be using other's copyrighted works to construct their own pieces and not adding enough to really be thought of as original. Then we have to reevaluate the level of trust we place in people, and of course their reputation.
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That is true of most communities I believe where over a period of time your ideas are trusted based on their substance and other peoples reaction to them. Helping others out and being constructive in the community you are involved in helps since people value their own work and wont want to share if someone downs what they do.
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